Documentary feature film in development.
Investec Super Rugby 2016 Launch Campaign
Launching Daikin's new Australasian positioning "The Best Air Anywhere"
NZ Rugby, ITM Cup Season Launch - Billboard Wars
Countrywide, we dropped opposition billboards in arch rival’s territory. With the billboards up and targeted Facebook posts setting banter alight we posed the question “who was responsible?”. Once banter had hit fever pitch we changed out the billboard skins with defaced versions supporting the locals.
“This is a smart bit of interactive from World Vision. Taking the donation of one large corporation and splitting it into 400,000 separate individual donations is a nice way of trying to reinvigorate the cause amongst an increasingly apathetic population. It’s easy to donate other people’s money, but if it gets people thinking about donating their own in future, then it’ll be worth it. ”
— Steve Wakelam, group CD, Grey, New York
Historically Powerade was a drink only drunk on game day. From talking with the All Blacks High Performace Coach Nic Gill we learned that using it during training enabled you to train harder and longer, pushing you to the next level.
To help sportsmen do just that we created an online platform and RFID linked outdoor course at the centre of the ‘train like you’re in the game’ campaign, letting them compete against each other and the All Blacks during training days.
S P I K E S
Silver Spike - Powerade Training Challenge
Bronze Spike - Powerade Training Challenge
Silver Spike - Powerade Training Challenge. (Integrated campaign)
DIGITAL MEDIA AWARDS ASIA
Gold - Powerade Training Challenge. (Best use of media.)
A X I S A W A R D S
Out-of-Home Special Build - Silver - The Powerade Challenge
Integrated - Bronze - Train Like You’re In The Game
Digital - Bronze - Train Like You’re In The Game
Coke is all about bringing people together. What if we brought that thinking to the bench? Coke Love Seat was one of seven ideas selected to be developed by Coca-Cola Global in Atlanta as part of a ‘CANNES OF COKE’ brief to all Ogilvy agencies across Asia & South America.
FINALIST CANNES LIONS OUTDOOR
BEST OF OGILVY WORLDWIDE
Kiwibank became the primary agitator in getting the NZ Bankers Association to formalise co-operation between all NZ banks to make it much easier for consumers to switch banks.
The only media not booked up for The Rugby World Cup was digital video, display and cinema. So why not launch a blockbuster movie. We created an interactive video platform on YouTube. Through the entertaining videos, room by room people learned more about Kiwibank and how easy it was to switch.
Average online engagement was just over 5 minutes with an average of 7.5 rooms being visited, even though there were only 4.
20,000 NEW CUSTOMERS IN 10 WEEKS.
$3.96 MILLION IN REVENUE - BASED ON THE BANKS AVERAGE 72 MONTH CUSTOMER LIFETIME.
NZDM AWARDS: 3 X GOLD, 1 X SILVER, 3 X BRONZE
BEST OF OGILVY WORLDWIDE
TVNZ MARKETING AWARDS GOLD
ONE SHOW INTERACTIVE MERT
DURING THE CAMPAIGN KIWIBANK HAD:
Biggest ever switching day
Biggest ever switching week
Biggest ever switching month
Topical contextual banner campaign. We latched our ads to every news story tagged "Gareth Morgan" in the country across all major new sites.
A new take on the classic topical press ad.
NZ NEWSPAPER AWARDS - BEST USE OF TOPICAL
NZ NEWSPAPER AWARDS - BEST USE OF DIGITAL
AXIS AWARDS - DIGITAL