Hubbard breakfast's are like a love story in every box. They truly are ingredients made for each other. So to launch a new range of muesli and porridge the humble Oat had to go on a search for love. We launched the new brand campaign on TV & Online video with supporting topical social and print campaigns.
An integrated digital, outdoor and print campaign to force Auckland Council to halt development on a contentious piece of Auckland land that is a historic and sacred site to Maori.
Driven by provocative street posters that mimic proclamations ordering Maori off land in the 1860s, concerned Aucklanders arrive at a unique website that explains the inflammatory message.
They are then invited to occupy the land ‘virtually’ and join the thousands of other occupiers who have taken a similar journey.
NZ Rugby, ITM Cup Season Launch - Billboard Wars
Countrywide, we dropped opposition billboards in arch rival’s territory. With the billboards up and targeted Facebook posts setting banter alight we posed the question “who was responsible?”. Once banter had hit fever pitch we changed out the billboard skins with defaced versions supporting the locals.
Made by nature, brewed by Red Seal
Part of the "Science of Nature" campaign, hero brand 30"
“This is a smart bit of interactive from World Vision. Taking the donation of one large corporation and splitting it into 400,000 separate individual donations is a nice way of trying to reinvigorate the cause amongst an increasingly apathetic population. It’s easy to donate other people’s money, but if it gets people thinking about donating their own in future, then it’ll be worth it. ”
— Steve Wakelam, group CD, Grey, New York
Part of the 40hr Famine Campaign I created, voiced by the legendary Sam Hunt that won at the 2015 AXIS Awards.
Historically Powerade was a drink only drunk on game day. From talking with the All Blacks High Performace Coach Nic Gill we learned that using it during training enabled you to train harder and longer, pushing you to the next level.
To help sportsmen do just that we created an online platform and RFID linked outdoor course at the centre of the ‘train like you’re in the game’ campaign, letting them compete against each other and the All Blacks during training days.
S P I K E S
Silver Spike - Powerade Training Challenge
Bronze Spike - Powerade Training Challenge
Silver Spike - Powerade Training Challenge. (Integrated campaign)
DIGITAL MEDIA AWARDS ASIA
Gold - Powerade Training Challenge. (Best use of media.)
A X I S A W A R D S
Out-of-Home Special Build - Silver - The Powerade Challenge
Integrated - Bronze - Train Like You’re In The Game
Digital - Bronze - Train Like You’re In The Game