Thanks for making time today Vicky.
Below are a few pieces of work I've selected that could give some inspiration for Vogel's in the future.
Hubbards - 'Ingredients made for each other'.
How do you bring a new personality to a brand that has been mostly invisible since it's founder ran for Mayor? Create a love affair between the humble Oat and all the lovely ingredients.
In this brand campaign we launched a few new telly ads, a topical Facebook campaign parodying The Bachelor and some good old fashioned print work to get you thinking while you read the paper at breakfast time.
Red Seal - 'The Science of Nature'
Before we met Sue, Red Seal had no reason for being, no point of difference - nothing to talk about. But, when we lifted the lid on the company's history and founding ambitions there was a plethora of stories to tell. We started off by setting a platform, 'The Science of Nature' to hang our hat on. Then made sure everything laddered back to that, from print to Facebook to OOH - we got across the message, so much so Endeavour Consumer Health purchased Red Seal for $80 Million.
World Vision - 'The Power of 40'
As Kiwis, we've all binged on Barley Sugars and fundraised to help those less fortunate at some point in our lives. Being asked to come up with the campaign to celebrate 40 years of the 40hr Famine was great fun - especially when Sam Hunt agreed to voice the poetic script.
Along with all the in-school activity, we activated people on Facebook via an innovative corporate donation mechanic.