For over 170 years...
Penfolds has been a leading producer that has put Adelaide and Magill Estate on every wine lovers bucket list. Along with some of the most famous wines of Bordeaux and Burgundy, Penfolds’ own Grange has crafted a place as one of the most iconic wines of all time.
In a joint venture between the South Australian Tourism Commission and Penfolds we chartered Air New Zealand’s Dreamliner and created a one off event targeted at premium wine and tourism influencers, the public allocation of seats were sold out within days.
Every year the release of a new Grange vintage is a celebration in the global wine community. We took this celebration and turned it into a once in a lifetime event.
Stocked with ‘11, ‘12 and 2013 Grange, 2015 Bin 389, 2015 Bin 28 and 2016 Bin 311 Chardonnay hosted by Peter Gago, Chief Winemaker and Global Ambassador Jamie Sach we’re holding a vertical tasting at 30,000ft. On arrival in Adelaide the influencers and media head straight to Magill Estate for the infamous long lunch.