Coca Cola - Powerade Training Challenge
Historically Powerade was a drink only drunk on game day. From talking with the All Blacks High Performace Coach Nic Gill we learned that using it during training enabled you to train harder and longer, pushing you to the next level.
To help sportsmen do just that we created an online platform and RFID linked outdoor course at the centre of the ‘train like you’re in the game’ campaign, letting them compete against each other and the All Blacks during training days.
S P I K E S
Silver Spike - Powerade Training Challenge
Bronze Spike - Powerade Training Challenge
Silver Spike - Powerade Training Challenge. (Integrated campaign)
DIGITAL MEDIA AWARDS ASIA
Gold - Powerade Training Challenge. (Best use of media.)
A X I S A W A R D S
Out-of-Home Special Build - Silver - The Powerade Challenge
Integrated - Bronze - Train Like You’re In The Game
Digital - Bronze - Train Like You’re In The Game