Studio Nash
Creative and digital consultancy specialising in premium New Zealand brands, exporting their stories to the world.

Virtual Occupation of Ihumatao

Virtual Occupation of Ihumatao

 

An integrated digital, outdoor and print campaign to force Auckland Council to halt development on a contentious piece of Auckland land that is a historic and sacred site to Maori.

Driven by provocative street posters that mimic proclamations ordering Maori off land in the 1860s, concerned Aucklanders arrive at a unique website that explains the inflammatory message.

They are then invited to occupy the land ‘virtually’ and join the thousands of other occupiers who have taken a similar journey.

Visit protectihumatao.co.nz