World Vision, 40hr Famine - The Power of 40
“This is a smart bit of interactive from World Vision. Taking the donation of one large corporation and splitting it into 400,000 separate individual donations is a nice way of trying to reinvigorate the cause amongst an increasingly apathetic population. It’s easy to donate other people’s money, but if it gets people thinking about donating their own in future, then it’ll be worth it. ”
— Steve Wakelam, group CD, Grey, New York
Part of the 40hr Famine Campaign I created, voiced by the legendary Sam Hunt that won at the 2015 AXIS Awards.